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10/8/07 11:18 AM

LifeLock protects your identity


LifeLock is a dependable identity theft protection agency that is committed to preventing identity theft. While its competition simply reports occurrences of identity theft to consumers, LifeLock, in comparison, seeks to stop it before it starts. After many years of research and system development, LifeLock has become an industry leader in fighting identity theft and have established proven methods for preventing identity theft. Through their various associations with several leading organizations such as the Better Business Bureau and TrustE, LifeLock so effectively protects an individual’s private information so his identity is virtually impossible to be “stolen.” This service prevents inaccurate activity from taking place with your credit.

LifeLock’s procedures are systematic and proven effective: First of all, on each of their clients’ behalf, LifeLock requests the credit bureaus to set fraud alerts on their clients’ accounts. The alerts are set within an hour, thanks to LifeLock’s automated systems. Then, every 90 days or so, LifeLock repeats the process again with the credit bureaus in order to ensure that this procedure is carried out correctly. LifeLock is also active in working to request that their clients’ names be taken off for companies that offer pre-approved credit cards, as well as any other dangerous junk mail lists. Many of LifeLock’s clients find this service alone worth the price of signing up. LifeLock also orders their clients’ credit reports from the major credit bureaus and has them sent directly to their clients. In the case that a client’s identity is stolen, LifeLock will do whatever it takes to recover their clients’ good names. LifeLock will provide the best lawyers, investigators, accountants, case managers, and any other service if their client were to lose money as a result of identity theft. LifeLock offers a $1,000,000 guarantee that compensates any and all direct expenses that their clients encounter. LifeLock’s identity theft services are so trustworthy, even their CEO Todd Davis does not worry about having his Social Security number up on LifeLock’s official site. He has great confidence in LifeLock as he heads the company that works with credit reporting agencies to ensure his clients' identities are protected from any fraudulent activity. LifeLock has been featured in such distinguished publications such as The Wall Street Journal, Money Magazine, MSNBC, CNN, CNBC, Wired, CBS Early Show and ABC News, and has established itself to be one the most effective methods in preventing identity theft. LifeLock is so confident in its services that it promises that if your identity is stolen while under LifeLock, they will fight to rebuild your reputation with up to $1 million.
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